Gift Card and Loyalty Card Program                                                   

The gift and loyalty program provides powerful marketing tools to help you grow your business. Electronic gift and loyalty cards are proven ways to generate additional revenue. Most major retailers have invested millions of dollars to develop and promote this type of program, and keep investing in it because they see results.

Build Loyalty From Within Your Customers' Wallets
Customers appreciate the value and convenience of electronic card programs, knowing that their steady purchases will pay off. Each customized card is a visible advertisement for your business that customers will see virtually every day. Each time they open their wallets and see your card, they will think of your business. Your full color, unique card design becomes your business' "private currency" that increases customer loyalty and repeat purchases.

Know Your Best Customers
The program's technology allows you to build a customer database that can be used for targeted marketing promotions. When you enroll a customer in the loyalty program, the information is stored in a secure online database, accessible through any computer with Internet access. This becomes a growing list of customer's that you know will buy from you.

Tip: Be sure to have a good privacy policy in place before you begin collecting customer data. This will assure your customers that you won't share their information with anyone outside your company and that providing it allows you to tell them about upcoming discounts and special promotions for the reward program.

Promotional Ideas:

• Offer your customers a cash-back discount if they spend a certain dollar amount today. Load the cash-back value on the gift and loyalty card to drive future purchases and maintain the full revenue amount from the original sale.
• Target special promotions to your cardholders to encourage business during your slow times. Invite customers to come in on Tuesdays (or other traditionally slow day for your business) to earn double reward points.
• Load cards with a small dollar value and distribute them as "electronic coupons" at a special event.
• Use the gift cards as a customer service tool for returns or dissatisfied customers. By offering the customer a gift card with loaded value, you often turn the situation around, plus you maintain the revenue from the original sale.
• Provide an incentive for employees to enroll customers in your rewards program, such as a bonus for hitting a certain target or contest prizes.